Many companies invest thousands of dollars in the design of their web sites. Unfortunately, it's worth nothing without a good website marketing campaign. Search Engine Optimization (SEO) is the most cost-effective form of Internet marketing. Search engine promotion campaigns are shown to deliver the highest ROI, compared to all other types of on-line and off-line marketing. Far from being a simple task, SEO employs a combination of techniques that allow you to dominate search engine result pages. These techniques are based on careful studies that differ from site to site. Simply put, you cannot read in a book which exact keywords you should optimize your site for, or how your pages should be indexed by search engines. You should find unique answers for your unique case. SEO Administrator is a set of tools that helps you to find the answers you need and to tune-up your site to obtain high positions in search engines. SEO Administrator includes all the tools you need for precise analysis and successful positioning. It consists of 9 modules covering all necessary aspects. Its easy-to-use interface provides you with the ability to monitor your web site positioning and page rank, to find external links pointing to your site and counted by search engines, and to check how each page of your site is indexed. A web log analyzer allows you to track down visits from search engines. A keyword suggestion tool and an HTML optimization wizard help you to choose proper keywords for your site and to optimize your HTML pages for better relevance to the selected keywords.