CallingID safe browsing toolbar automatically shows whether sites visited are real and safe to login, submit personal information to or deal with. It displays the site owner's name and physical address and a risk indication for safe e-commerce and online banking. CallingID checks if the site owner is actively conducting business. Problems like phishing, site that hides owner identity or has any security problem is automatically detected. CallingID's unique use of 54 different verification tests to evaluate web sites provides the highest level of protection. When any of these tests fail, the user is urged to rethink his/her intention to submit personal information, username, password and credit card number, or to place an order from that site. It summarizes the results of the tests in a simple indication to help the user decide whether to proceed. CallingID provides added value beyond the protection - whenever you visit a site you automatically see who owns it, and where its owner is located. This information is particularly useful when visiting new sites and deciding if they are real and whether to trust the provided information.