IIC Publisher will let you insert (embed) all types of information in your pictures using Image.InfoCards (IIC) technology. Image data is not touched (100% Quality) and they keep working as before (100% transparent). You can embed memos, data cards, copyright information and even your business card! Organize your collection, build databases, promote your work. Just imagine the endless possibilities. Your images will have their own memory! Image.InfoCards (IIC for short), the name of this technology, will let users package together two valuable items: images and their related info. By taking advantage of file format features, the image's visual information and functionality remain unaffected. The information is organized in user-friendly packets called "Cards", which can then be embedded on the popular JPEG, GIF and PNG image formats. These "Cards" can be accessed by any "IIC-aware" application on any hardware platform, for the purposes of documentation, database management, contact promotion and much more. IIC-powered images are software and hardware independent, can be shared on the Internet, travel by email, distributed by web servers, floppy disks, CD's, DVD's or any digital medium that preserves their file format. This makes Image.InfoCards a strong candidate to a world standard in image-related data exchange. Image.InfoCards are useful on almost every task involving digital images: From digital camera users that want to describe their precious images, to the industrial environment where automatically taken pictures must be documented with realtime-sensitive data, a lot of new things that seemed impossible up to now can be done with this innovative technology.