BMail is an award winning, powerful and easy to use email list manager that allows you to run an opt-in mailing list. Send personally customized messages to your customers, subscribers or friends. BMail is mail merge for email. BMail has all the features you need to run your email marketing promotions. Automatically adding new subscribers and removing remove requests or returned email addresses. BMail is one of very few email packages that has the ability to send personalized emails to each member of your email list using up to 6 fields of information about each subscriber. This is one of the major features that set BMail apart from online services. Increase your sales by automatically sending personalized "Dear Greg" emails instead of "Dear Mailing List" messages. It can often be easier to convert an existing contact into a sale than it is to attract a new customer to your site. Use BMail to send price lists, specials, newsletters, promotional material, personalized invitations, reports, thank-you messages and more. The opportunities are endless. BMail takes the hard work out of making the most of your existing user base. Stop sending impersonal emails and make your clients feel like they are more than an email address in your list. The award winning list manipulation features of BMail ensure that you spend less time managing your list and more time on the important aspects of marketing your site. Just remember, it doesn't matter how many people you bring to your Website or how you get them there, the majority of the visitors to your site will not buy from your Website on their first visit. A follow up email to bring them back to your Website BMail PRO sends HTML Emails.