ThoughtOffice PR-Pro is a brainstorming and creativity program based on IdeaFisher's legendary methods of Associative Thinking. ThoughtOffice combines powerful tools to help you take any event or idea, and create a winning, attention-grabbing campaign or press release. Associative Thinking (or Lateral Thinking) is the process of following links between ideas by connecting words, phrases, concepts, & experiences. ThoughtOffice uses this process to trigger associations from ideas & knowledge already stored in your brain. It also helps you build new associations, prompted by open-ended questions from PR professionals, plus powerful associative searches using the built-in idea-search engine. Starting with proven, expert-level queries used world-wide to craft captivating ad campaigns and headline-getting press releases, you will drill down on & quickly expand on your subject both expertly & creatively. Our PR experts have used this same process for years, to create PR materials for themselves & their Fortune 500 clients. Next, use the integrated idea search engine to rapidly and dramatically expand your associative thinking process. The IdeaBrowser search engine helps you quickly & easily find new creative associations in the form of images, definitions, quotes, lyrics, & more, adding exciting new creative content to your session. ThoughtOffice also gives you a place to organize it all, merging your research, comments, questions, & answers into a Brainstorming Session to share with clients & co-workers. Sessions can be shown using the built-in Slideshow viewer, converted into a PDF file, exported as HTML or a text file, or printed in 4 different formats. And the Session Document carries with it your ID and © notice. There's no question where an idea originated in a ThoughtOffice Session. And ThoughtOffice is guaranteed. If the program doesn't meet your needs, we will refund your purchase immediately. ThoughtOffice is available for Windows XP/Vista and Mac OS X.